ImageWorks Creative Blog

Stars Make Google Search More Personal

Google talks about a new search feature on their blog:

We've long believed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with personalized search. Today we're announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars.

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant. That means if you star the official websites for your favorite football teams, you might see those results right at the top of your next search for [nfl].

Facebook Launches "Promote your Post"

Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific posts. When you make an update, a link that says, "Promote" can be found by the links for "Comment" and "Like".

Once you click that Promote link, it brings up a dialogue box, which asks you to create an ad, with targeting descriptions, the ad duration, and the maximum price of "Up to $50.00 USD".

Facebook's Project Titan: A Full Featured Webmail Product

Facebook is completely rewriting their messaging product and is preparing to launch a fully featured webmail product in its place, according to a source with knowledge of the product. Internally it's known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer.

Free Inspiration and Insight

The following is an entry from marketing guru Seth Godin's blog.

The Lemonade movie is so professional, engaging and inspiring that you've probably already seen it.

Todd Sattersten has written a free ebook about pricing that's well worth the time it takes to review. It will change the way you think about pricing.

Hey, John Sargent, CEO of Macmillan Books, Screw You!

In this blog piece, Business Insider CEO & Editor-in-Chief

Big-Time Predictions From E-mail Marketing Heavyweights

The following is an excerpt of an article by over at

Pump Up Your Product Branding – Steroids for Your Business

Branding is one of those business topics that is often woefully neglected.  The problem is that many companies in the small to medium business segment often don't feel like they are large enough to warrant any time or effort in developing a r

Give Your Sales Effort a Kick in the....Brand

So you have a website and a well run business, but sales are flat and in desperate need of a boost.  There are many options, many paths a business owner may choose to travel.  New ad spending, a direct mail piece, attending a trade show,