Digital marketing

It seems like there’s a hot new social platform popping up every 6 months. As users flock to the new sites, businesses chase after them in hopes of hitting it big with that audience. Yet, email marketing has consistently out-performed itself year over year. If you’re not using email as a part of your marketing strategy, let us persuade you to start.

As more consumers are turning their attention to online spaces, now is an excellent time to examine how you can effectively construct and shape your brand. What tactics can result in the most positive impact? What actions should you avoid?

Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.

As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.

Being a confident speaker, staying organized, and knowing how to conduct research are textbook skills you learned while you were in school. Now that you’ve started your career and know you want to elevate your position, you’re going to be setting new goals. In this guide, we’ll show you how to leverage those skills to become a better marketer in 2020.

Picking your platforms ultimately comes down to your brand and business goals. However, if you’re going to expand into new territory, make sure you understand what each site entails before blindly posting the same content across all of them.

There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.

Overcoming analysis paralysis isn’t as easy as commanding ourselves not to think about it. Fortunately, there are steps you can take to help head-off analysis paralysis before it can strike.

Your website and social media profiles have rapidly increased in importance. If you've been putting off much needed updates and now don't know where to start, don't panic. We've laid out everything you need to do.