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The Benefits of Google Customer Match 2022

Posted by ImageWorks Creative Team July 29, 2022
The Benefits of Implementing Google Customer Match for Business Owners in 2022. Customer Match is an effective tool for business owners to increase advertising conversion rates. By uploading the first-party data you have gathered from existing customers, you can segment your audience for targeted marketing. This article will explore some of the benefits of Customer Match and suggest 4 ways to implement it for increased revenue. 
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SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

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Hierarchy of Google Ads: Which Ad Type is Best for Your Business?

Posted by ImageWorks Creative Team March 24, 2021
Whether you’re in a competitive market, or you’re just looking to get a competitive edge, advertising on Google is an important part of a balanced digital marketing strategy. The different types of Google Advertising campaigns can lend themselves better to different business goals and budget. So, in order to get the best return on investment, what Google Ad type is best for you
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