ImageWorks Creative Blog

Businesses need customers just as much as customers need businesses. But how do they find each other?

Say hello to our friend Mr. Marketing.

Anyone remember when Gatorade had just two flavors? Then a few years later, they added a third. Impressive, right? But sales skyrocketed. Consumers couldn’t get enough of the new fruit punch flavor.  

Businesses face many challenges, and most of them are related to their core business offerings … and rightly so.

(This is a guest blog from one of our previous guest posters, Michelle L. Smith).

Over the past few months, we’ve been testing out SharpSpring, a marketing automation software designed as a powerful solution for small businesses.

If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15^th.

As long as we've had search engines, we've had SEOs trying to game the results. For search engine optimizers who have been in the business for a long time, it can be hard to let go of the old techniques in favor of the new ones.

Every two years, those of us working in SEO await the results of Moz's detailed survey into Google's Ranking Factors.

Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debat