ImageWorks Creative Blog

Advice for government contractors web sites and marketing

Attention Government Contractors: Don't Neglect Your Web Experience!

Posted by ImageWorks Creative Team December 10, 2014

How does the government find vendors? How does anyone find anything these days? We Google – and so does our government!

Google office - credit to Wataru Ozaki, https://www.flickr.com/photos/ozaking/3807417/in/photolist-kvP8-LTjUy-4JEFi9-4JEGYN-4JArVr-4JEFiW-4JAqPt-4JEFk1-dFCCcu-4JEEbu-jX5RLq-4JAtzv-4JAqNn-cq1k5s-LTCbN-4JEGXQ-3iE9i-97JjEh-aYQiSz-4YoYL-67uHuy-67qv6D-97JaCb-jChsnH-jCm1Ad-jzRa44-2zqrA-jCnpCW-jB339z-jB1Txk-jCm9CW-aYQiPT-aYQiUV-aYQiND-97FdMT-67XQQe-8L9LkZ-LTefL-8L9LpD-97FdRx-97Fdx2-97JjQS-97FdUi-97JjJf-97FdWF-dK6sFk-bg4YcK-hzwve-jCjDhJ-jCmTVE

Branding Lessons from 5 of the Most Attractive Companies for Employees

Posted by ImageWorks Creative Team December 02, 2014

This is a guest post contributed by Abby Perkins.

On-page SEO ranking factors and optimization

On-Site Search Engine Optimization: The First Steps In Optimizing A Site

Posted by ImageWorks Creative Team November 18, 2014

Google considers thousands of factors when deciding where to rank a website for various search terms.

SEO firm ranking factor used for optimization

Understanding Important Search Ranking Factors

Posted by ImageWorks Creative Team November 06, 2014

Every year, our favorite SEO research tool, Moz.com, surveys hundreds of search engine optimization professionals to get a sense of how they're handling Google's algorithm updates.

Setting a marketing budget for your business or company.

Setting the RIGHT Marketing Budget for Your Business

Posted by ImageWorks Creative Team November 04, 2014

There’s an old adage that says, “You have to spend money to make money.” While that’s certainly true, even the most successful businesses have to be careful just how much they spend in their quest to turn a profit.

Retarketing ads are creepy but they drive conversions.

When Creepy Converts: A Halloween Story About Retargeting Ads

Posted by ImageWorks Creative Team October 30, 2014

You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left.

Timeline for building and launching a great custom website

Building Great Websites from Scratch: A Timeline

Posted by ImageWorks Creative Team October 25, 2014

Building your brand's presence on the web is a huge undertaking, and our clients often wonder what to expect when they begin the journey.