ImageWorks Creative Blog

“Pass It On" : Small Business Success Through Word-of-Mouth Marketing

Posted by ImageWorks Creative Team September 20, 2010

Whether you're a small, local business, or an online giant, the basic dynamic doesn't shift. Happy customers will always bring in new customers, and it's still the best and most effective form of marketing out there.

So how do you get your customers talking about you?

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Twitter Redesigned

Posted by ImageWorks Creative Team September 15, 2010

Twitter is rolling out a new design and improved functionality. The expanded functions will make tweeting an even bigger part of your business and marketing plans.

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Corporate Blogs in a Social World

Posted by ImageWorks Creative Team September 07, 2010

Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks.

So what are best practices for corporate blogs?

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8 Famous Brands and their Rebranding Cost!

Posted by ImageWorks Creative Team August 23, 2010

Well you don’t have to spend like the BIG BOYS for a powerful brand….but here is some insight into what firms charge for some basic services….OUCH!

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Famous and Successful Logo Redesigns

Posted by ImageWorks Creative Team August 09, 2010

Worried about changing your logo? Don’t be…

Updating your logo is part of the continual process of enhancing your brand. Most successful companies will redesign or realign their logo mark to stay consistent with the times and maintain brand identity. It doesn’t have to be a full overhaul; sometimes subtle changes, as in the Delta example will do the trick. Many customers have chosen to NOT update their logo (You know who you are! :-)) and when integrated with a new web design, the older style logos simply don’t work.

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Change is (Always) Coming...

Posted by ImageWorks Creative Team August 05, 2010

The one thing in life that's always a constant is change.  The internet is no stranger to change, especially in regards to Search Engines. Last year's announcement that Bing and Yahoo would merge generated an enormous amount of speculation of the effect on the web search marketplace. Fast forward a year; Yahoo is showing Bing's search results, and the question on everybody's mind is, "what other changes are due in the coming months?"

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The Big Sort

Posted by ImageWorks Creative Team July 19, 2010

The following is a blog entry from Seth Godin's Blog by .

Kevin Kelly argues that the most important breakthrough in the history of mankind was the invention of language.

Before language, we were wild animals. After language, humans as a species took a huge leap forward. Language allowed us to coordinate, to teach and to learn.

The second great breakthrough on this axis was writing. Writing is language solidified. Writing permits language to travel through time or over distances. It ensures that ideas last more than one generation.

Now, we're on the cusp of the third breakthrough, one that is proving to be as powerful as the other two. And we're living through it, not reading about it history books...

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The Sugar Cane Machine

Posted by ImageWorks Creative Team June 30, 2010

The following is a blog entry from Seth Godin's Blog by .

A small island grows sugar cane. Many people harvest it, and one guy owns the machine that can process the cane and turn it into juice.

Who wins?

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Why Design-By-Committee Should Die

Posted by ImageWorks Creative Team June 29, 2010

The following is an excerpt from a column in Smashing Magazine by .

No matter where you go in the known universe, there is design-by-committee. It has become a pecking order of disaster for the society that used to pride itself on being a mover and shaker and that allowed its mavericks and dreamers to innovate their way to success. In a business climate fueled by fear and the “Peter Principle,” as it is today, a decision not made is a tragedy averted. So, decision by committee provides a safe and often anonymous process for finger-pointing down the line… inevitably leading to the creative, of course.

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Case Study: 160% Lift in Clicks on E-mail Newsletter Ads

Posted by ImageWorks Creative Team June 14, 2010

The following is an excerpt from a column in Clickz by .

Last year I wrote a two-part column on tips for selling ads in e-mail newsletters. By applying these tips with one of my clients last year, we were able to boost the click-through rate (CTR) on their e-mail newsletter advertisements by 160 percent - without significantly cannibalizing clicks to the editorial articles.

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