ImageWorks Creative Blog

Online marketing for business—do it right, and make it personal!

Posted by Scott May 10, 2010

A shift towards online marketing! Duh, didn’t see this coming.

In a recent study of employees involved in the marketing of their company, Unica found that 85% are shifting more towards web based and online marketing. Additionally, 85% listed web based and/or online marketing as somewhat or very important.

What is even more interesting to me is that nearly 90% of these companies plan on personalizing their website towards their target market. What does that mean? I will tell you, young Jedi.

How much does it cost to build a custom website? Cost of custom web design.

A full breakdown of the cost involved in building a custom website and online brand…

Posted by Scott May 4, 2010

To be successful, your online brand and website have to work hand in hand to convert prospects into return customers. Lead generation and ongoing web marketing are built on a foundation of a strong online presence. The question is how much will it cost to build a custom website and a brand that delivers?

The following blog reveals the costs involved:
http://www.imageworksstudio.com/blog/how-budget-custom-website-design-look-cost-professional-web-design/index.html

Organic AND PPC Advertising. An effective one-two punch!

Posted by Scott April 30, 2010

Why should you use both Pay Per Click (PPC) and organic search engine optimization (SEO)?

Are You Ready for Inbox 2.0?

Posted by Scott April 28, 2010

The following is an article from Clickz by Stephanie Miller

The advent of the socially connected digital lifestyle has changed forever subscribers' expectations of the inbox as well as how brands will communicate and serve them. How is your e-mail marketing keeping up?

Should CEOs Be Fluent in Social Media?

Posted by Scott April 26, 2010

Mashable recently talked with Forrester Research CEO George Colony about whether or not company CEO's should be versed in social media:

Why are there so few top executives on Twitter and social media in general? What are some of the major fears and issues that are preventing that kind of adoption?: There are really three factors there: one is age. Hate to be so obvious about it, but most of these people are of the typewriter and Wite-Out generation. If you’re born in 1980 and onward you’re in the AIM generation. The next generation is the Facebook generation. The next generation after that is the iPhone generation. So only those three generations born since 1980 have lived in a world with social technology.

Marketing Sherpa's 2009-2010 B2B Marketing Report

Posted by Scott April 1, 2010

The PDF below contains an excerpt of Marketing Sherpa's new B2B Marketing report. It includes 6 highlights from "the most comprehensive study available of B2B marketing at a crossroads".

Landing Pages: What they are and why you need one

Posted by Scott March 19, 2010

What is a Landing Page? Why do you NEED one? Rebecca from SEOmoz has a great article: “Enter the custom landing page. It's a web site's stand-in for ambassador, concierge, and superstar salesperson rolled into one.

LinkedIn for Small and Medium Enterprises (SME's) - A Good Video Covers the Fundamentals

Posted by Scott March 10, 2010

Here is a well done video that shows the power of LinkedIn. LinkedIn is probably the best social tool for small and medium businesses. Check out the video here: http://dotsub.com/view/1ac648cb-a41c-4d40-94a0-8ffe7207f9bb

Using Temporary Websites for Immediate Impact

Posted by Scott March 8, 2010

Often clients come to us with the need for an online web presence – STAT!! While the process to create an entire web site doesn’t allow for us to provide a complete new website rollout on short notice, the increasingly popular alternative is to create a Temporary Website.

Stars Make Google Search More Personal

Posted by Scott March 5, 2010

Google talks about a new search feature on their blog:

We've long believed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with personalized search. Today we're announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars.

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant. That means if you star the official websites for your favorite football teams, you might see those results right at the top of your next search for [nfl].

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