ImageWorks Creative Blog

Is helping others the best way to market your company?

Posted by Scott April 28, 2009

How social media can drastically affect your brand image, position and growth potential.

There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

Is Your B2B Site a Good Salesperson?

Posted by Scott April 17, 2009

Guest Blog By Jack Aaronson, aaronsongroup.com

Is Your Brand Working For You... or Against You?

Posted by Scott March 30, 2009

If your brand design isn’t helping your bottom line, it’s time for brand rejuvenation.

Did you know that your visitors are evaluating your company’s credibility based on your website’s visual design alone? A whopping 85% of consumers visit websites before making a purchasing decision, so a positive first impression of your online brand is absolutely crucial to your bottom line.

5 Habits of Highly Effective Websites

Posted by Scott February 16, 2009

How Can Your Custom Website Build Credibility and Drive Sales?

Highly Effective Habit #1: Upfront Strategic Planning

Action without a plan is no better than a plan without action. We recommend you have both, of course. Your website plan should address important questions, including:

Conversion Marketing | Business Marketing

Posted by Scott January 30, 2009

The 4 "i's" of Marketing for Maximized Conversions

Want to Increase your Online and Offline Conversions? Remember your four “i’s”!

The essentials & mistakes of web design & branding for the legal industry

Posted by Scott January 24, 2009

ImageWorks Featured in Entreprenuer Online

The essentials & mistakes of web design & branding for the legal industry

Posted by Scott January 24, 2009

ImageWorks Featured in Entreprenuer Online

Marketing in a Recession

Posted by Scott January 12, 2009

The battle of marketing in a down economy: Flee for the hills, or charge the hill?

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead. When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others? Well, better polish up your resume. The time is now to invest in your brand. In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

Website Grader

Posted by Scott January 6, 2009

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”.

Make a Million Dollars a Month Selling Online – Ecommerce Design is as Simple as 1-2-3!

Posted by Scott January 5, 2009

Selling on the web. What could be easier? Customers come to your web site, select what they want to purchase, complete the transaction and you get paid. A good e-commerce design and you'll make money while you sleep, right?

Wrong.

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