ImageWorks Creative Blog

The following is an entry from marketing guru Seth Godin's blog.

The Lemonade movie is so professional, engaging and inspiring that you've probably already seen it.

Todd Sattersten has written a free ebook about pricing that's well worth the time it takes to review. It will change the way you think about pricing.

In this blog piece, Business Insider CEO & Editor-in-Chief Henry Blodget shares his thoughts on e-book pricing and Amazon.

The following is an excerpt of an article by Simms Jenkins over at ClickZ.com.

Sick of hearing e-mail is dead? Misguided musings on how social will make e-mail irrelevant? Me too.

I asked some of the leading e-mail and digital minds to chime in and tell me where e-mail marketing is headed and what marketers should be paying extra attention to in 2010.

The following is a guest blog by Steve McKee, president of McKee Wallwork Cleveland Advertising:

Here's a staggering statistic: In the month of June alone, accounts worth over $1.7 billion changed advertising agencies. And that's only among the six largest advertising agency holding companies. It doesn't include any of the brands that shifted their accounts to thousands of independent agencies across America.

Branding is one of those business topics that is often woefully neglected.  The problem is that many companies in the small to medium business segment often don't feel like they are large enough to warrant any time or effort in developing a real branding strategy.  Even if some effort is placed into the company brand, it must be fully extended into the individual products in order to be successful. 

No product branding = weak and timid marketing!

So you have a website and a well run business, but sales are flat and in desperate need of a boost.  There are many options, many paths a business owner may choose to travel.  New ad spending, a direct mail piece, attending a trade show, hire a new salesperson and on and on.  An often overlooked option  is branding design.  Sure, you may have a website and you may even have hired a talented designer for your logo, but if that's where you stopped, a branding re-design may be just what you need to pump up your sales efforts and give your business the boost it needs.

The following is an email from Google regarding the inclusion of business phone numbers alongside URLs on ads that are viewed from mobile devices:

Dear AdWords Advertiser,

We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website.

The dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:

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If your brand design isn’t helping your bottom line, it’s time for brand rejuvenation.

Did you know that your visitors are evaluating your company’s credibility based on your website’s visual design alone? A whopping 85% of consumers visit websites before making a purchasing decision, so a positive first impression of your online brand is absolutely crucial to your bottom line.

How Effective is Your Brand?

Is it time to think about rejuvenating your brand? Think about these statements as they pertain to your brand and website: