ImageWorks Creative Blog

Branding & Marketing: What's the Difference?

Posted by ImageWorks Creative Team April 03, 2013

Merriam-Webster tells us that “branding” is something you do to a cow with a hot iron, but in business, we have a very different definition.  BNET defines branding as:

Great SEO is a Great Expense: Here's Why!

Posted by ImageWorks Creative Team April 02, 2013

We just love this new infographic from SEOBook.com, detailing the many reasons why search engine optimization is a costly – but necessary – aspect of any internet marketing plan. 

Fast & Easy Responsive Web Design Solutions

Posted by ImageWorks Creative Team March 26, 2013

As smartphones and tablets continue increasing in popularity, responsive web design (RWD)  will continue to be an important part of every site hoping to succeed in a mobile market.  Using RWD to create one beautiful, functional site that works as

Clown

CAUTION! Don’t fall for those SEO solicitations in your inbox!

Posted by ImageWorks Creative Team March 18, 2013

 

Cheap or Free Web Design Offers: What to avoid and how to do it right, even on a budget!

Posted by ImageWorks Creative Team March 13, 2013

To start, you can check out the “free” or absurdly cheap offers available from companies like Web.com, Network Solutions, and even Verizon. But didn’t you ever learn that there’s no such thing as a free lunch?

Target for Local Search

The Top 5 Reasons to Maintain Your Local Directory Listings

Posted by ImageWorks Creative Team February 28, 2013

With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job.  It’s tempting to slack off and allow the listings to manage themselves.

Brands

New Rules for Branding in a Digital World

Posted by ImageWorks Creative Team February 14, 2013

In the early days of advertising, consistency was critical for brands that had their sights set on becoming household names.  Maintaining the same colors, logos, and styles in all of their ads was the best way for them to become recognizable and e

What Does Apple's New iPhone Teach Us About Small Business Marketing?

Posted by ImageWorks Creative Team February 07, 2013

One word. Evolve.

Understanding Web Design, CMS, and the Costs Involved

Posted by ImageWorks Creative Team January 30, 2013

The number one question we get asked is … How much does web design cost?