ImageWorks Creative Blog

Is helping others the best way to market your company?

Posted by ImageWorks Creative Team April 28, 2009

How social media can drastically affect your brand image, position and growth potential.

There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

Isn’t this how we should market our business products and services?

Read More

Is Your B2B Site a Good Salesperson?

Posted by ImageWorks Creative Team April 17, 2009

Guest Blog By , aaronsongroup.com

It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company. In this economy, you must ensure your salespeople are at the top of their game and really understand your clients' needs. Your Web site, acting as an über-salesperson, needs to do the same.

Read More

5 Habits of Highly Effective Websites

Posted by ImageWorks Creative Team February 16, 2009

How Can Your Custom Website Build Credibility and Drive Sales?

Highly Effective Habit #1: Upfront Strategic Planning

Action without a plan is no better than a plan without action.  We recommend you have both, of course.  Your website plan should address important questions, including:

Read More

The essentials & mistakes of web design & branding for the legal industry

Posted by ImageWorks Creative Team January 24, 2009

ImageWorks Featured in Entreprenuer Online

ImageWorks recently provided tips, marketing strategies, brand awareness, and easy to make mistakes to Entrepreneur.com for their online edition. The article is written for the legal industry but the information is applicable for most businesses. You can see the full article here: http://www.entrepreneur.com/websmarts/article199530.html

Read More

Marketing in a Recession

Posted by ImageWorks Creative Team January 12, 2009

The battle of marketing in a down economy: Flee for the hills, or charge the hill? 

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.  When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others?  Well, better polish up your resume.  The time is now to invest in your brand.  In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

Read More

Website Grader

Posted by ImageWorks Creative Team January 06, 2009

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”. Not only does it look at the physical coding of your site it also ranks your marketing efforts, your position in your industry, your competitors, your inbound marketing efforts, your blog ranking, your traffic ranking, your SEO, your linking, and numerous other highly relevant factors.

Read More

Make a Million Dollars a Month Selling Online – Ecommerce Design is as Simple as 1-2-3!

Posted by ImageWorks Creative Team January 05, 2009

Selling on the web.  What could be easier?  Customers come to your web site, select what they want to purchase, complete the transaction and you get paid.  A good e-commerce design and you'll make money while you sleep, right?

Wrong.

E-commerce is not automatic, nor is it as simple as pushing a button.  Done right, e-commerce can be a vital part of your business.  But like any sales effort it takes care and attention if you want to see any success.  To get started, the first thing you need is a solid e-commerce design.

Read More

Email Editor Name Contest

Posted by ImageWorks Creative Team December 19, 2008

How can a creative agency run out of ideas? When we use them all up on our clients.  The truth is, when it comes to spending creative energy on our own company, we sometimes feel like we're laced with creative kryptonite. We are rendered useless.  We need your help.

ImageWorks is announcing the launch of our new email editor.  It's the email editor that needs a name.

Read More