ImageWorks Creative Blog

How social media can drastically affect your brand image, position and growth potential.

There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

Isn’t this how we should market our business products and services?

Guest Blog By Jack Aaronson, aaronsongroup.com

It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company. In this economy, you must ensure your salespeople are at the top of their game and really understand your clients' needs. Your Web site, acting as an über-salesperson, needs to do the same.

How Can Your Custom Website Build Credibility and Drive Sales?

Highly Effective Habit #1: Upfront Strategic Planning

Action without a plan is no better than a plan without action.  We recommend you have both, of course.  Your website plan should address important questions, including:

The 4 "i's" of Marketing for Maximized Conversions

Want to Increase your Online and Offline Conversions? Remember your four “i’s”!

ImageWorks Featured in Entreprenuer Online

ImageWorks recently provided tips, marketing strategies, brand awareness, and easy to make mistakes to Entrepreneur.com for their online edition. The article is written for the legal industry but the information is applicable for most businesses. You can see the full article here: http://www.entrepreneur.com/websmarts/article199530.html

The battle of marketing in a down economy: Flee for the hills, or charge the hill? 

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.  When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others?  Well, better polish up your resume.  The time is now to invest in your brand.  In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”. Not only does it look at the physical coding of your site it also ranks your marketing efforts, your position in your industry, your competitors, your inbound marketing efforts, your blog ranking, your traffic ranking, your SEO, your linking, and numerous other highly relevant factors.

Selling on the web.  What could be easier?  Customers come to your web site, select what they want to purchase, complete the transaction and you get paid.  A good e-commerce design and you'll make money while you sleep, right?

Wrong.

E-commerce is not automatic, nor is it as simple as pushing a button.  Done right, e-commerce can be a vital part of your business.  But like any sales effort it takes care and attention if you want to see any success.  To get started, the first thing you need is a solid e-commerce design.

A custom website design should be attractive, interactive and interesting. There is nothing worse than a plain Jane, uninspired website.

How can a creative agency run out of ideas? When we use them all up on our clients.  The truth is, when it comes to spending creative energy on our own company, we sometimes feel like we're laced with creative kryptonite. We are rendered useless.  We need your help.

ImageWorks is announcing the launch of our new email editor.  It's the email editor that needs a name.