ImageWorks Creative Blog

BeanTree Founder Jennifer Bower featured in I Am Modern Magazine

Posted by ImageWorks Creative Team September 04, 2009

ImageWorks is proud to share the news that a wonderful client is achieving success in our local area! Jennifer Bower, founder of BeanTree Learning in Ashburn & Westfields, VA is featured in the latest issue of I Am Modern magazine.

BeanTree Learning is an innovative early child care center, established in 2003 and has continued to grow and flourish in the Northern VA area. We encourage you to learn more about the BeanTree difference, read the full article, and view some of the work we developed for them over the past six years. Congrats again to Jennifer!

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Localeze Local Search Program

Posted by ImageWorks Creative Team May 28, 2009

Local searches account for 25% of all searches and nearly 2 billion per month!

Are you optimized and promoted?

ImageWorks is happy to announce our partnership with Localeze. Localeze is the largest online business listings manager serving local search engines including Google Maps®, Yahoo Local®, Superpages.com®, Yellowpages.com®, and DexOnline®.

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Faith in Marketing

Posted by ImageWorks Creative Team May 03, 2009

Start with Faith in your Brand

We all have faith... in something. But "faith" and "marketing" are a pair of words you don't often see associated together.

After all what is marketing?

The American Marketing Association's new definition of marketing is as follows.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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Is helping others the best way to market your company?

Posted by ImageWorks Creative Team April 28, 2009

How social media can drastically affect your brand image, position and growth potential.

There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

Isn’t this how we should market our business products and services?

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Is Your B2B Site a Good Salesperson?

Posted by ImageWorks Creative Team April 17, 2009

Guest Blog By , aaronsongroup.com

It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company. In this economy, you must ensure your salespeople are at the top of their game and really understand your clients' needs. Your Web site, acting as an über-salesperson, needs to do the same.

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5 Habits of Highly Effective Websites

Posted by ImageWorks Creative Team February 16, 2009

How Can Your Custom Website Build Credibility and Drive Sales?

Highly Effective Habit #1: Upfront Strategic Planning

Action without a plan is no better than a plan without action.  We recommend you have both, of course.  Your website plan should address important questions, including:

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The essentials & mistakes of web design & branding for the legal industry

Posted by ImageWorks Creative Team January 24, 2009

ImageWorks Featured in Entreprenuer Online

ImageWorks recently provided tips, marketing strategies, brand awareness, and easy to make mistakes to Entrepreneur.com for their online edition. The article is written for the legal industry but the information is applicable for most businesses. You can see the full article here: http://www.entrepreneur.com/websmarts/article199530.html

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Marketing in a Recession

Posted by ImageWorks Creative Team January 12, 2009

The battle of marketing in a down economy: Flee for the hills, or charge the hill? 

In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.  When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others?  Well, better polish up your resume.  The time is now to invest in your brand.  In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.

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Website Grader

Posted by ImageWorks Creative Team January 06, 2009

The good folks at Hubspot have an excellent tool to actually "grade" your web site. The tool measures how effective your site is in your industry and the general “webosphere”. Not only does it look at the physical coding of your site it also ranks your marketing efforts, your position in your industry, your competitors, your inbound marketing efforts, your blog ranking, your traffic ranking, your SEO, your linking, and numerous other highly relevant factors.

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