ImageWorks Creative Blog

Synchronizing your brand image with your customers' buying habits

Posted by ImageWorks Creative Team November 21, 2008

What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers’ wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the inside out.

The first step in synchronizing your brand with your customers’ buying habits is to take a hard look at what your business is all about.

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Slow Economy? Keep on Marketing!

Posted by ImageWorks Creative Team July 29, 2008

With consumers and businesses being hit with rising gas prices and a stagnant economy, it is easy to assume that we are either in a recession, or heading in that direction. Either way, you need to understand some key marketing facts to be sure that your business thrives in a less-than-optimal economy.

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Upcoming Webinar: Building and Promoting your Small Business Brand

Posted by ImageWorks Creative Team July 09, 2008

ImageWorks will lead an interactive Webinar which will address marketing and branding for small and medium businesses.

With the economy slowing down it is essential to "out-market" your competition and make the customer's choice of vendors an easy one. With a focus on increased revenue through proven marketing strategies and brand elements, this series promised to be insightful and will give you expert advice for promoting your business via online and offline strategies.

Sign up is FREE, but the information is invaluable.

Sign up now, don't miss it!

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Food Cost Solutions Partner Gains Major Marketing Edge

Posted by ImageWorks Creative Team June 23, 2008

Washington, DC – June 23, 2008 – ImageWorks Studio has announced a strategic partnership with Food Buyers Network, and plans to offer innovative marketing solutions to independent restaurants and regional chains.

ImageWorks Studio, a marketing and branding firm, announced today its partnership with Food Buyers Network, which will compliment the consultative- and membership-based services offered through the food cost solutions partner.

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ImageWorks achieves an internet traffic ranking in the top 2.21% of all web sites worldwide.

Posted by ImageWorks Creative Team March 04, 2008

Alexa Internet, a subsidiary of Amazon.com, recently ranked ImageWorks Studio with an internet traffic ranking of 2.21% of all the websites. Alexa ranks web sites based on visits from users of its popular Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape. Furthermore, ImageWorks Blog, http://www.imageworksstudio.com/blog, was ranked in the top 4.6% of Blogs worldwide.

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ImageWorks Studio announces their new “Small Biz Branding Pack” to help start ups and qualifying small businesses with brand dev

Posted by ImageWorks Creative Team March 02, 2008

Includes:

  • 10 page or less custom designed web site
  • discovery meeting
  • branding blueprint
  • web home messaging, calls to action & 2 additional pages of copywriting
  • e-mail template design
  • text logo and business stationery (add $1,900 for illustrated logo)
  • oversized tri fold brochure or sales kit with insert
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Budgets Being Shifted to Search Marketing

Posted by ImageWorks Creative Team February 13, 2008

Source: Advertising Age Fact Pack 2007. IntelliSurvey and Radar Research, Dec. 2006.

The biggest share of budgets for search engine marketing programs are shifted from offline marketing strategies (i.e. print, direct mail, TV, etc.) to search engine marketing. Below is the percentage of respondents who have shifted their budgets to search engine marketing.

 

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