ImageWorks Creative Blog

What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers’ wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the inside out.

The first step in synchronizing your brand with your customers’ buying habits is to take a hard look at what your business is all about.

Insiders secrets into maximizing your online marketing and conversions! Wednesday, August 20, 2008 11:00 AM - 11:30 AM EDT The Focus Of This Webinar Will Be To Teach Business Owners, Executives And Managers:

With consumers and businesses being hit with rising gas prices and a stagnant economy, it is easy to assume that we are either in a recession, or heading in that direction. Either way, you need to understand some key marketing facts to be sure that your business thrives in a less-than-optimal economy.

ImageWorks will lead an interactive Webinar which will address marketing and branding for small and medium businesses.

With the economy slowing down it is essential to "out-market" your competition and make the customer's choice of vendors an easy one. With a focus on increased revenue through proven marketing strategies and brand elements, this series promised to be insightful and will give you expert advice for promoting your business via online and offline strategies.

Sign up is FREE, but the information is invaluable.

Sign up now, don't miss it!

Washington, DC - July 1, 2008 – A recent partnership between ImageWorks Studio and one of the industry’s leading Google consultants promises big benefits for clients.

Washington, DC – June 23, 2008 – ImageWorks Studio has announced a strategic partnership with Food Buyers Network, and plans to offer innovative marketing solutions to independent restaurants and regional chains.

ImageWorks Studio, a marketing and branding firm, announced today its partnership with Food Buyers Network, which will compliment the consultative- and membership-based services offered through the food cost solutions partner.

The answer is simple...

Every business, regardless of its size, needs a blog. I know what you're thinking: But I have a professional image to uphold. A blog can be one of the most decisive public relations tools in your marketing tool kit. Read on and I'll educate you on the basics of blogs.

Alexa Internet, a subsidiary of Amazon.com, recently ranked ImageWorks Studio with an internet traffic ranking of 2.21% of all the websites. Alexa ranks web sites based on visits from users of its popular Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape. Furthermore, ImageWorks Blog, http://www.imageworksstudio.com/blog, was ranked in the top 4.6% of Blogs worldwide.

Includes:

• 10 page or less custom designed web site
• discovery meeting
• branding blueprint
• web home messaging, calls to action & 2 additional pages of copywriting
• e-mail template design
• text logo and business stationery (add $1,900 for illustrated logo)
• oversized tri fold brochure or sales kit with insert

Source: Advertising Age Fact Pack 2007. IntelliSurvey and Radar Research, Dec. 2006.

The biggest share of budgets for search engine marketing programs are shifted from offline marketing strategies (i.e. print, direct mail, TV, etc.) to search engine marketing. Below is the percentage of respondents who have shifted their budgets to search engine marketing.