ImageWorks Creative Blog

When it comes to choosing colors for your website, there's no one-size-fits-all formula for success. However, tossing up a site that matches your CEO's favorite colors is probably not the best option.

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc.

Social media is a great way for businesses to engage with customers and potential customers, but a social faux pas can destroy your reputation and alienate the people you most want to reach.

Custom designed and built web sites differ from commodity products such as DIY (Do-It-Yourself) web sites and pre-built website templates in that the website process starts with a full discovery process and transcends in to strategy, conversion pl

This week, a California court ruled that popular review giant Yelp has the legal right to manipulate the business ratings and reviews that appear on its site.

We announced our latest website evolution and brand-building plans a few weeks ago on our blog, but this week, we decided to "go public."

In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success.

If your website is still sporting a traditional design, it’s not a matter of when the Grim Reaper’s going to come calling but how soon.

Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts a different kind of audience.