ImageWorks Creative Blog

Jakob Nielsen has long been the authority on user experience and information architecture. This article is a GREAT read…you will learn how your visitors behave when they are on your site and why.

Your website is like a storefront, the face your business presents to any potential customer who finds you online, in search engine results, on a local directory, in ads, or by remembering the URL from your offline marketing materials.  In order t

A new infographic focused on search behavior in the United Kingdom illustrates some interesting insights into the ways people are using Google today.  

“Your baby is ugly.”

You just cant say that! One of the hardest subject matters for us to honestly address with clients is the appearance of their corporate logo.

There are so many different facets of online marketing that it can be difficult for companies to determine an appropriate budget.  Without careful planning, things can quickly spiral out of control with various services vying for every dollar you

I have a confession to make.  I hate Google+.  Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try.  Two years later, I find myself as unimp

Even people who are unfamiliar with search engine optimization often maintain a vague association between SEO and link building.

Over the past several months, Facebook has been releasing more and more information about Graph Search, a new product tha

Even Mad Men’s Don Draper would feel out of his element in today’s fast-paced marketing world.  New trends are always emerging, especially when it comes to building your brand and increasing your presence online.  That’s why we’ve created this bri