ImageWorks Creative Blog

Why should you use both Pay Per Click (PPC) and organic search engine optimization (SEO)?

Is a 16% in Brand Association a good enough reason? It is for me! This reminds me of the print ad technique of using two ads in a publication. The thought behind this is that the user will subliminally notice the first ad, and if they choose not to read it, would be much more likely to read the second, because it is now familiar to their short time memory. Your basic Jedi mind trick. :-)

Here's another juicy tidbit on knowledge re: Social media 411:

The following is an article from Clickz by Stephanie Miller

The advent of the socially connected digital lifestyle has changed forever subscribers' expectations of the inbox as well as how brands will communicate and serve them. How is your e-mail marketing keeping up?

Mashable recently talked with Forrester Research CEO George Colony about whether or not company CEO's should be versed in social media:

Why are there so few top executives on Twitter and social media in general? What are some of the major fears and issues that are preventing that kind of adoption?: There are really three factors there: one is age. Hate to be so obvious about it, but most of these people are of the typewriter and Wite-Out generation. If you’re born in 1980 and onward you’re in the AIM generation. The next generation is the Facebook generation. The next generation after that is the iPhone generation. So only those three generations born since 1980 have lived in a world with social technology.

The PDF below contains an excerpt of Marketing Sherpa's new B2B Marketing report. It includes 6 highlights from "the most comprehensive study available of B2B marketing at a crossroads".

What is a Landing Page? Why do you NEED one? Rebecca from SEOmoz has a great article: “Enter the custom landing page. It's a web site's stand-in for ambassador, concierge, and superstar salesperson rolled into one. It's been carefully crafted to meet, assist, and convert visitors into customers.” See the full article here: http://www.seomoz.org/blog/lets-talk-landing-pages Additionally you can learn more about our landing page design services here: http://www.imageworksstudio.com/brand-design/online/landing-page-design/index.html

Here is a well done video that shows the power of LinkedIn. LinkedIn is probably the best social tool for small and medium businesses. Check out the video here: http://dotsub.com/view/1ac648cb-a41c-4d40-94a0-8ffe7207f9bb

Often clients come to us with the need for an online web presence – STAT!! While the process to create an entire web site doesn’t allow for us to provide a complete new website rollout on short notice, the increasingly popular alternative is to create a Temporary Website. Temporary websites can be as basic as one page with a contact form, or it can have several subpages of copy with multiple contact forms.

Google talks about a new search feature on their blog:

We've long believed that personalization makes search more relevant and fun. For nearly five years, we've been tailoring results with personalized search. Today we're announcing a new feature in search that makes it easier for you to mark and rediscover your favorite web content — stars.

With stars, you can simply click the star marker on any search result or map and the next time you perform a search, that item will appear in a special list right at the top of your results when relevant. That means if you star the official websites for your favorite football teams, you might see those results right at the top of your next search for [nfl].

Facebook appears to either be rolling out or testing a feature that lets Facebook Page owners promote specific posts. When you make an update, a link that says, "Promote" can be found by the links for "Comment" and "Like".

Once you click that Promote link, it brings up a dialogue box, which asks you to create an ad, with targeting descriptions, the ad duration, and the maximum price of "Up to $50.00 USD".

Facebook is completely rewriting their messaging product and is preparing to launch a fully featured webmail product in its place, according to a source with knowledge of the product. Internally it's known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer.