ImageWorks Creative Blog

How to Hire an Ad Agency

Posted by Scott January 21, 2010

The following is a guest blog by Steve McKee, president of McKee Wallwork Cleveland Advertising:

Pump Up Your Product Branding – Steroids for Your Business

Posted by Scott January 5, 2010

Branding is one of those business topics that is often woefully neglected. The problem is that many companies in the small to medium business segment often don't feel like they are large enough to warrant any time or effort in developing a real branding strategy. Even if some effort is placed into the company brand, it must be fully extended int

Give Your Sales Effort a Kick in the....Brand

Posted by Scott January 5, 2010

So you have a website and a well run business, but sales are flat and in desperate need of a boost. There are many options, many paths a business owner may choose to travel. New ad spending, a direct mail piece, attending a trade show, hire a new salesperson and on and on. An often overlooked option is branding design. Sure, you may have a website and you may even have hired a talented des

Coming Soon: Click-to-Call in Ads on Mobile Devices with Google AdWords

Posted by Scott January 4, 2010

The following is an email from Google regarding the inclusion of business phone numbers alongside URLs on ads that are viewed from mobile devices:

Dear AdWords Advertiser,

The definitions of marketing and branding have changed. So has their relationship!

Posted by Scott December 21, 2009

The dictionary definition of “branding” usually refers to the name and image of a product or service. However, in the business world we take it a few steps further. BNET defines branding as:

23 Powerful Marketing and Branding Tips Geared to Drive In More Traffic and Revenue

Posted by Scott November 10, 2009

ImageWorks offers these tips and informative articles for everyone to benefit from. We would greatly appreciate, if you are a prospective customer if you sign up for our newsletter which provides exclusive tips and strategies.

Is Your Brand Working For You, or Against You?

Posted by Scott November 10, 2009

If your brand design isn’t helping your bottom line, it’s time for brand rejuvenation.

Did you know that your visitors are evaluating your company’s credibility based on your website’s visual design alone? A whopping 85% of consumers visit websites before making a purchasing decision, so a positive first impression of your online brand is absolutely crucial to your bottom line.

ImageWorks Launches Loyalton Group Brand Rejuvenation

Posted by Scott November 5, 2009

ImageWorks is proud to announce the launch of our most recent client site for The Loyalton Group! The Loyalton Group came to us in need of brand rejuvenation, and we successfully enhanced their brand with a new logo, collateral, website, tradeshow exhibit, Flash presentation, iTunes card holders, and more! Check out their sleek new look, maximizing the best in web 2.0 styles and functionality: www.loyaltongroup.com

More samples of their new brand image below (click the images to enlarge):

Home Page

ImageWorks raided by First Graders demanding "Trick or Treat!"

Posted by Scott October 30, 2009

Free Website Review and Advice

Posted by Scott October 27, 2009

Who says nothing is free?

ImageWorks is offering a free website review along with tips to improve your website results. Here’s what you’ll get:

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"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"