ImageWorks Creative Blog

Is a color just a color?

Posted by Scott September 23, 2010

The following is an article from Fuel You Creativity by Chad Engle.

For centuries color has been used to provide distinction between classes, businesses, kings, courts and everything else in between. So what exactly is in a color? Does it matter that purple has been used in connotations with royalty? Does it matter that most fast food places logos are red to stimulate your appetite?

So a color is a color, right? Not exactly. This article displays a few examples with switched color palettes. Do you think the brand still looks the same? Does it give off the same vibe/aura in a different color?  See for yourself...

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“Pass It On" : Small Business Success Through Word-of-Mouth Marketing

Posted by Scott September 20, 2010

Whether you're a small, local business, or an online giant, the basic dynamic doesn't shift. Happy customers will always bring in new customers, and it's still the best and most effective form of marketing out there.

So how do you get your customers talking about you?

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Twitter Redesigned

Posted by Scott September 15, 2010

Twitter is rolling out a new design and improved functionality. The expanded functions will make tweeting an even bigger part of your business and marketing plans.

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Corporate Blogs in a Social World

Posted by Scott September 7, 2010

Corporate blogs are alive and thriving, yet require nurturing to avoid becoming irrelevant and obsolete. Care is needed to ensure they complement, rather than compete, with an organization's initiatives on Twitter, Facebook, and other social networks.

So what are best practices for corporate blogs?

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8 Famous Brands and their Rebranding Cost!

Posted by Scott August 23, 2010

Well you don’t have to spend like the BIG BOYS for a powerful brand….but here is some insight into what firms charge for some basic services….OUCH!

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Famous and Successful Logo Redesigns

Posted by Scott August 9, 2010

Worried about changing your logo? Don’t be…

Updating your logo is part of the continual process of enhancing your brand. Most successful companies will redesign or realign their logo mark to stay consistent with the times and maintain brand identity. It doesn’t have to be a full overhaul; sometimes subtle changes, as in the Delta example will do the trick. Many customers have chosen to NOT update their logo (You know who you are! :-)) and when integrated with a new web design, the older style logos simply don’t work.

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Change is (Always) Coming...

Posted by Scott August 5, 2010

The one thing in life that's always a constant is change.  The internet is no stranger to change, especially in regards to Search Engines. Last year's announcement that Bing and Yahoo would merge generated an enormous amount of speculation of the effect on the web search marketplace. Fast forward a year; Yahoo is showing Bing's search results, and the question on everybody's mind is, "what other changes are due in the coming months?"

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The Big Sort

Posted by Scott July 19, 2010

The following is a blog entry from Seth Godin's Blog by .

Kevin Kelly argues that the most important breakthrough in the history of mankind was the invention of language.

Before language, we were wild animals. After language, humans as a species took a huge leap forward. Language allowed us to coordinate, to teach and to learn.

The second great breakthrough on this axis was writing. Writing is language solidified. Writing permits language to travel through time or over distances. It ensures that ideas last more than one generation.

Now, we're on the cusp of the third breakthrough, one that is proving to be as powerful as the other two. And we're living through it, not reading about it history books...

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Help our client choose their tagline!

Posted by Scott July 9, 2010

Our client is a provider of logistics, warehousing, transportation, and delivery services. They do more than just deliver – the company uses dedicated resources, technology and experienced professionals to craft a custom strategy and operational approach to meet to the dynamic supply chain requirements of each customer.

Our client is nationally recognized and is one of the leading third party logistics providers in the U.S., working with some of the most prominent retailers in the country. Thanks for your help!

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How Does Google Work?

Posted by Scott July 1, 2010

Visual Direction 1

So you really want to know how Google works??

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