ImageWorks Creative Blog

Is Your Brand New Website Already Outdated?

Posted by Scott November 11, 2010

As new devices, platforms, and programs enter the marketplace at a dizzying pace, it's almost impossible to stay at the forefront of what's new. In most cases, it's not even important to have the latest, greatest technology driving your website. There is, however, a baseline of functionality and usability that is surprisingly absent from many sites - even when they've just launched. Here's a quick litmus test to check your site.

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New Advertising Poll Finds that 9 in 10 Young Adults Trust Advertising

Posted by Scott November 9, 2010

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of a new advertising poll.

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You Lookin’ At Me? Eye Tracking Reality From The Industry Leader.

Posted by Scott November 4, 2010

Where do customers look when they visit your content pages? Where do they look while using a cart? Take a look at the findings from Nielsen Norman Group's usability studies using eye tracking technology.

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ImageWorks Wins Prestigious Davey Award!

Posted by Scott November 3, 2010

The 2010 pool featured over 4000 considerations and our web design for The Loyalton Group won the Silver award! (We think it's rigged! Clearly it should have won first place…but we’ll take it!)

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Why Email Marketing is your #1 option for sharing valuable content with your prospects.

Posted by Scott October 14, 2010

Recent research shared by Chadwick Martin Bailey has some interesting statistics in regards to how internet users share content. But before we jump into the raw data, let's first explore some factors to consider:

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How to create a sh*tty brand

Posted by Scott October 1, 2010

This blog entry was contributed to Logo Design Love by David Brier of DBD International.

Everybody asks me how they should build their brand.  Well, here's a diagram of what not do!

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10 Steps to SEO and SEM Success

Posted by Scott September 29, 2010

Search Engine Optimization and Marketing can be very daunting to new webbies and seasoned optimization gurus alike. Each and every website has it's own niche and with that comes the challenge to appeal to a new audience. These are the 10 guidelines to the process that should be followed for any successful campaign.

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Is a color just a color?

Posted by Scott September 23, 2010

The following is an article from Fuel You Creativity by Chad Engle.

For centuries color has been used to provide distinction between classes, businesses, kings, courts and everything else in between. So what exactly is in a color? Does it matter that purple has been used in connotations with royalty? Does it matter that most fast food places logos are red to stimulate your appetite?

So a color is a color, right? Not exactly. This article displays a few examples with switched color palettes. Do you think the brand still looks the same? Does it give off the same vibe/aura in a different color?  See for yourself...

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“Pass It On" : Small Business Success Through Word-of-Mouth Marketing

Posted by Scott September 20, 2010

Whether you're a small, local business, or an online giant, the basic dynamic doesn't shift. Happy customers will always bring in new customers, and it's still the best and most effective form of marketing out there.

So how do you get your customers talking about you?

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Twitter Redesigned

Posted by Scott September 15, 2010

Twitter is rolling out a new design and improved functionality. The expanded functions will make tweeting an even bigger part of your business and marketing plans.

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"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

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"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

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