ImageWorks Creative Blog

Persuasion Triggers in Web Design

Posted by Scott December 1, 2010

How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you.

You’ve just experienced the fundamental attribution error — the tendency to believe that other people’s behavior is due to their personality (“Josh is late because he’s a disorganized person”) whereas our behavior is due to external circumstances (“I’m late because the directions were useless”).

So how does this relate to web design?

Read More

How to Evaluate Your Marketing Mix

Posted by Scott November 19, 2010

Marketing budgets can be invested in dozens of different ways and places.

Instead of pointing fingers at managers and company owners for making "mistakes" with their money, we should be more open minded and view potential marketing investments on the basis of several key analytical dimensions.

Read More

A Warning Shot or an Accident? Does it Matter?

Posted by Scott November 15, 2010

On the 22nd of October Google had an indexing issue and a separate algorithmic change. Some of the sites associated with the indexing glitch quickly came back, whereas others seemed like they were hosed for weeks and headed toward the path of perpetual obscurity.

To give a visual of how dire this situation was for some webmasters, consider the following graphic.

Read More

Is Your Brand New Website Already Outdated?

Posted by Scott November 11, 2010

As new devices, platforms, and programs enter the marketplace at a dizzying pace, it's almost impossible to stay at the forefront of what's new. In most cases, it's not even important to have the latest, greatest technology driving your website. There is, however, a baseline of functionality and usability that is surprisingly absent from many sites - even when they've just launched. Here's a quick litmus test to check your site.

Read More

New Advertising Poll Finds that 9 in 10 Young Adults Trust Advertising

Posted by Scott November 9, 2010

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of a new advertising poll.

Read More

You Lookin’ At Me? Eye Tracking Reality From The Industry Leader.

Posted by Scott November 4, 2010

Where do customers look when they visit your content pages? Where do they look while using a cart? Take a look at the findings from Nielsen Norman Group's usability studies using eye tracking technology.

Read More

ImageWorks Wins Prestigious Davey Award!

Posted by Scott November 3, 2010

The 2010 pool featured over 4000 considerations and our web design for The Loyalton Group won the Silver award! (We think it's rigged! Clearly it should have won first place…but we’ll take it!)

Read More

Why Email Marketing is your #1 option for sharing valuable content with your prospects.

Posted by Scott October 14, 2010

Recent research shared by Chadwick Martin Bailey has some interesting statistics in regards to how internet users share content. But before we jump into the raw data, let's first explore some factors to consider:

Read More

How to create a sh*tty brand

Posted by Scott October 1, 2010

This blog entry was contributed to Logo Design Love by David Brier of DBD International.

Everybody asks me how they should build their brand.  Well, here's a diagram of what not do!

Read More

10 Steps to SEO and SEM Success

Posted by Scott September 29, 2010

Search Engine Optimization and Marketing can be very daunting to new webbies and seasoned optimization gurus alike. Each and every website has it's own niche and with that comes the challenge to appeal to a new audience. These are the 10 guidelines to the process that should be followed for any successful campaign.

Read More

Pages

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

Satellite

1776 I St NW
Washington, DC 20006

(202) 803 7980

Download our PDF Brochure Our "Pitch Deck”

Get It Now