Posted by ImageWorks Creative Team January 12, 2009
The battle of marketing in a down economy: Flee for the hills, or charge the hill?
In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead. When the economy turns around, those who are prepared and ready their marketing arsenal will leap from competitors and gobble up market share abandoned by the feeble. The others? Well, better polish up your resume. The time is now to invest in your brand. In our experience, it takes time and a lot of creative insight to perform the work necessary to revitalize and position a brand for increased success.