For large and small businesses alike, creating engaging content is one challenge, but consistently keeping content engaging can be an even harder battle to wage. This week, CMI shows us what standards need to be followed in order to create a strong foundation for each piece of content you share. The article highlights three main standards starting with Value, Reflection, and Connection. By implementing these three steps into each individual piece of content you produce, you will have a better recipe to keep your posts consistent, in turn, attracting more followers, engagements, and connections. Read the full article from Content Marketing Institute here.