ImageWorks Creative Blog

7 Killer 4th of July Marketing Campaigns to Inspire You

Posted by Prajina July 2, 2018

Let's take a multiple choice quiz.

It’s almost the 4th of July, and that means you probably:

a) Have a ton of work to finish before Wednesday

b) Are super excited for the fireworks and fun

c) Need to come up with an awesome social media post & email campaign for the 4th of July

d) All of the above!

The IWC Team picked d, and to help out others in the same boat as we are, we decided to come up with this post to help you promote your business on the 4th of July!

But first, as always, some statistics.

According to a study performed by Experian in 2013, brands that offer incentives to customers during the two weeks before the 4th of July saw huge increases in open rates and transaction rates! Here’s an image showing a few of their results:

Those really are some incredible stats! Your business definitely wants some of that action. So without further ado, here are the 7 awesome posts to inspire your own campaigns.

1. Brit + Co’s On-Topic Themed Products

In this email, they’re promoting products that are red, white, and blue, which is both visually appealing and great marketing!

(Only part of the email is shown)

2. Nationwide’s Advice for Pet Owners

As an insurance company, Nationwide Pet sure understands how much owners care about their pets. This promotion of a blog post on tips to keep their pet safe is perfect for their audience!

3. Mrs. T’s Pierogies’ Fireworks Inspired Fun

This company edited an image to include their pierogies and it’s pretty great! This kind of post is fun and engaging for fans of your business.

4. Inkredible Home's Perfect Personalization

Look at the personalization in this email! They found out the weather forecasts for each of their target areas and marketed accordingly. This is one of our favorite examples.

5. Rover's Simple Reminder

This is brilliant—dog owners will need sitters on the 4th, and this is a great example of a reminder email.

6. Bud Light's Fun Flags

This patriotic display is just too cool! Your social media doesn’t have to be about selling all the time; you can have some fun too.

7. BrylaneHome's Stylish Sale

This is a simple yet stylish example of a 4th of July email that will wow your customers.


We hope this inspired you to create an awesome 4th of July campaign that your customers will love! Now go out there and create an awesome campaign!

ImageWorks Creative can help you craft creative and engaging social media and email campaigns. Interested? Fill out our quick contact form here or call us at: (703) 782 8934


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