ImageWorks Creative Blog

8 Famous Brands and their Rebranding Cost!

Posted by Scott August 23, 2010

Well you don’t have to spend like the BIG BOYS for a powerful brand….but here is some insight into what firms charge for some basic services….OUCH!

Here at ImageWorks we have TOTAL branding packages starting in the mid 5 figures, that deliver impressive results and eye-catching imagery.

Rebranding usually involves the updating of four core elements:

  • The logo and stationary design
  • Package and label design
  • Website Design
  • Designing the marketing campaign (Advertising, Billboards, Flyers, Girt Items)

The following are the branding costs of 8 famous brands that were rebranded at a fairly excessive cost:

Company Total Rebrand Cost
BP $211 million
Accenture $100 million
Posten $55 million
Starz $25 million
ANZ $15 million
BBC $1.8 million
Tranzlink $1.4 million
Pepsi $1 million

Below are some of the prices of exorbitant logo designs:

Organization Logo Cost
London Olympic Logo $600,000
BBC Three $600,000
City of Melbourne $240,000

For a complete listing of expensive rebrandings and logo redesigns, click here.

We’d love to hear your views on this topic. Why not let us know what you think in the comments below?

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