Best Marketing ROI Strategies
Posted by ImageWorks Creative Team November 26, 2007
MarketingSherpa has just released a new marketing survey, published in their Search Marketing Benchmark Guide 2008, which indicated the top marketing strategies with the best return on investment (ROI).
Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind.
How Search ROI Stacks up against the others:
| Marketing Tactic | Low Value Tactic | Strongest Tactic | Good ROI | Hard To Gauge |
|---|---|---|---|---|
House Email Marketing | 8% | 25% | 39% | 8% |
Search Engine Optimization (SEO) | 6% | 18% | 36% | 21% |
Paid Search Marketing (PPC) | 13% | 16% | 35% | 9% |
Public Relations | 11% | 12% | 28% | 30% |
Direct Mail | 27% | 12% | 27% | 11% |
Online Banners, etc. | 43% | 3% | 16% | 13% |
Print Advertising | 35% | 4% | 13% | 29% |
Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008. http://www.marketingsherpa.com/exs/Search08Excerpt.pdf
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