Best Marketing ROI Strategies

Posted by ImageWorks Creative Team November 26, 2007

MarketingSherpa has just released a new marketing survey, published in their Search Marketing Benchmark Guide 2008, which indicated the top marketing strategies with the best return on investment (ROI).

Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind.

How Search ROI Stacks up against the others:

Marketing Tactic	Low Value Tactic	Strongest Tactic	Good ROI	Hard To Gauge
House Email Marketing	8%	25%	39%	8%
Search Engine Optimization (SEO)	6%	18%	36%	21%
Paid Search Marketing (PPC)	13%	16%	35%	9%
Public Relations	11%	12%	28%	30%
Direct Mail	27%	12%	27%	11%
Online Banners, etc.	43%	3%	16%	13%
Print Advertising	35%	4%	13%	29%