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Best Marketing ROI Strategies

Posted by ImageWorks Creative Team November 26, 2007

MarketingSherpa has just released a new marketing survey, published in their Search Marketing Benchmark Guide 2008, which indicated the top marketing strategies with the best return on investment (ROI).

Email marketing is considered the best ROI, with Search Engine Optimization and Paid Search Marketing (PPC) following right behind.

How Search ROI Stacks up against the others:

Marketing TacticLow Value TacticStrongest TacticGood ROIHard To Gauge

House Email Marketing

8%

25%

39%

8%

Search Engine Optimization (SEO)

6%

18%

36%

21%

Paid Search Marketing (PPC)

13%

16%

35%

9%

Public Relations

11%

12%

28%

30%

Direct Mail

27%

12%

27%

11%

Online Banners, etc.

43%

3%

16%

13%

Print Advertising

35%

4%

13%

29%

Source: MarketingSherpa, Inc. Search Marketing Benchmark Guide 2008. http://www.marketingsherpa.com/exs/Search08Excerpt.pdf

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