The following is an excerpt of an article by Simms Jenkins over at ClickZ.com.
Sick of hearing e-mail is dead? Misguided musings on how social will make e-mail irrelevant? Me too.
I asked some of the leading e-mail and digital minds to chime in and tell me where e-mail marketing is headed and what marketers should be paying extra attention to in 2010.
This group of seven is comprised of some serious thinkers, prognosticators, and proven digital leaders from the agency, e-mail service provider, and deliverability side. Heed their advice within multiple facets of e-mail marketing and try to test a few things out in Q1...
Read the full article on Clickz.