Brands Want to Fish Where the Fish Are

Posted by ImageWorks Creative Team October 22, 2012

"But the fish won't bite if the bait ain't right." - Manuel Donayre from ClickZ.

In this article, Manuel talks shares insight about:

  • Identifying your “audience”
  • Finding your place within this audience
  • Secrets to stay in front of them with highly relevant and compelling content.

We here at ImageWorks agree. You need to develop a relationship between your audience and your brand. (Not just your CUSTOMERS….but your audience….meaning anyone who has an interest in your area of expertise OR is on the position to refer a potential customer). In today’s highly social webosphere, finding and sharing information happens every second….thousands of times. It’s our job (as marketers) to strengthen your relations with your audience (and your customers) by encouraging engagement and conversions. Here are some great tips on how to do that:

See the full article here | Learn about our all NEW Content & Inbound Marketing Plan

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