Budgets Being Shifted to Search Marketing
Source: Advertising Age Fact Pack 2007. IntelliSurvey and Radar Research, Dec. 2006.
The biggest share of budgets for search engine marketing programs are shifted from offline marketing strategies (i.e. print, direct mail, TV, etc.) to search engine marketing. Below is the percentage of respondents who have shifted their budgets to search engine marketing.
|Print Magazine Advertising||20%|
|Web site development||15%|
|Print Newspaper Advertising||13%|
|Conferences and exhibitions||8%|
|Print yellow pages advertising||8%|
|Web graphical display advertising||8%|
|Online yellow pages advertising||3%|