Budgets Being Shifted to Search Marketing
Posted by ImageWorks Creative Team February 13, 2008
Source: Advertising Age Fact Pack 2007. IntelliSurvey and Radar Research, Dec. 2006.
The biggest share of budgets for search engine marketing programs are shifted from offline marketing strategies (i.e. print, direct mail, TV, etc.) to search engine marketing. Below is the percentage of respondents who have shifted their budgets to search engine marketing.
| Medium | % Responding |
|---|---|
| Print Magazine Advertising | 20% |
| Direct mail | 16% |
| Web site development | 15% |
| Print Newspaper Advertising | 13% |
| TV advertising | 13% |
| Affiliate marketing | 10% |
| E-mail marketing | 8% |
| Conferences and exhibitions | 8% |
| Print yellow pages advertising | 8% |
| Web graphical display advertising | 8% |
| Online yellow pages advertising | 3% |
| Point-of-sale promotions | 3% |
| Coupons | 2% |
| Other | 23% |
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