Blog  |  Can Your Business Survive Without a Qualified CMO?

Can Your Business Survive Without a Qualified CMO?

Posted by ImageWorks Creative Team July 30, 2014

In big business today, the role of Chief Marketing Officer (CMO) is increasingly positioned as a critical one when it comes to corporate success. Today’s buyers are savvy, demanding, and connected – a dangerous combination for the companies striving to keep them happy in a competitive market. Leading advisory firm Forrester Research describes us as living in the Age of the Consumer. As a result, businesses that fail to focus on their customers will fail entirely.

A great CMO is key to implementing a Marketing Operating System (MOS) in large corporations. This means creating a structure that adapts to changes, questions itself, and tears down boundaries to connect with consumers in innovative and engaging ways.

However, for most small companies, hiring a Chief Marketing Officer is out of the budget and out of the question. Many SMBs struggle along without any dedicated marketing person at all, either unaware of the risk they’re taking or unaware of a better option.

When you hire ImageWorks, you get a full-service branding and marketing team at a fraction of the cost of a CMO. We live and breathe marketing, so we know how to help you connect with consumers in your industry.

You don’t have to choose between paying a CMO and being invisible. We understand small business success, and our plans prove it.

Read more from the article: CMOs: Step Up to Lead the Transformation to Customer Obsession or click here to view our branding and marketing packages designed to give you all the benefits of a CMO without the cost!

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