The following is a column from Smashing Magazine by Dmitry Dragilev.
In our past articles, we’ve experimented with better ways to engage users on web pages with CSS3. We love getting into the nuts and bolts of web design by showing off some nifty coding tricks. In this article we’ll take a step back to provide some reasoning for designers to embark on that next redesign.
Great web design happens with sound user needs, solid business goals and focused metrics. Learning how to deconstruct a website is an important step in building a plan that aligns the company vision with the needs of users. A good review will put the focus on the profitability of the business.
We deconstructed a few popular web pages below to stimulate the discussion around specific interaction issues many companies face. We were not part of any of the design decisions and did not have access to the business objectives; our recommendations are based on experience and repeated patterns we observe in web design. And with that, here are five content heavy homepages deconstructed.
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We’d love to hear your own views on this topic. Why not let us know what you think in the comments below?