To build a great looking house you are going to need to use the right tools. There are all sorts of tools out there that can get the job done - but it usually depends on what you are trying to accomplish. The same goes with building a strong brand. Different types of businesses may see better uses for different types of social media tools.
If you are wondering about which social media tools you should go with then here is a quick overview of the type of people that are active on the different social media venues.
||# of Users
||Use it for...
||Community building with customers
||Interacting in real time
||Driving visibility around a brand
||The number 1 B2B social networking tool
||Viral platform for sharing stories via pictures
Information gathered from ClcikZ