ImageWorks Creative Blog

Hello, Ello! There's a New Social Network In Town

Posted by Jess October 10, 2014
Ello social network

Ello.co made a splash when it launched in beta last week, describing itself as the only social network dedicated to “beauty, simplicity and transparency.” The site promises an ad-free user experience and minimal, anonymous data collection via Google Analytics.

Social giants Facebook and Twitter have come under fire for targeted advertising, manipulative practices, and deceptive privacy policies, making Ello an appealing option for users who prefer to do their socializing without sponsors. If the new network is able to attract a mass exodus of users from other platforms, it’s likely to become a quick favorite.

While Facebook is abuzz with users trading Ello invitations and posting about the network’s features, businesses wonder whether or not they should jump on the bandwagon. We know advertising won’t ever be an option, but can joining the network in its early stages help your company build its reputation?

For the time it takes to set up an Ello profile, we say yes. Get in early, set up your account, and use email and other social networks to help your fans follow you there.

Just remember – users are coming to Ello to avoid being spammed with advertisements. Be extremely selective about the content you post to avoid irritating your followers. Before you update your status, think: does this offer something of value to my audience? Unless you can answer that question with an enthusiastic, “Yes!” you shouldn’t post it.

Like everyone else, we’re new to Ello ourselves, but we’re experts on social media etiquette, and we’re ready to help. Contact us today to learn more about reaching your target audience wherever they happen to socialize!

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

DC Metro Area (Headquarters)

3859 Centerview Drive, Suite 400
Chantilly, Virginia 20151

(703) 378 0000

Satellite

1776 I St NW
Washington, DC 20006

(202) 803 7980

Download our PDF Brochure Our "Pitch Deck”

Get It Now