All brands need to refresh their look from time to time. Old style elements fall out of favor, and even the best logos are left looking tired after decades of use. A new logo can reinvigorate a brand's entire image and set the tone to attract new customers.
Or, it can be a complete disaster.
This article highlights some brands that made big mistakes when they updated their logos. Go ahead and have a laugh - but remember, bad designs are easy to come by. Good designs - and good redesigns - require strategy, planning, and an artistic vision.
The infographic below does a great job highlighting the changes that some companies have made to improve upon their logos. Take a look and see if you're inspired to update your own branding. Then get in touch with us - we're here to help make sure your new logo is a winner!