A guest post by Ivan Serrano.
Did you know the average smartphone user spends nearly three hours on their mobile device each day?
With nearly five billion mobile subscriptions in the world, mobile design has changed the way people communicate with each other and interact with businesses. Whether it’s checking email from a smartphone or making a purchase from a tablet, mobile devices have taken over simple tasks.
What does this mobile revolution mean for business owners? Well, it’s time to make sure your business is adapting to these mobile trends. According to the infographic below, four out of five smartphone users use their device to help with shopping. If your business hasn’t created a way to connect with customers through their mobile device, it’s time to develop a strategy now.
There are a number of ways you can turn your company into a mobile business. First, you must figure out whether you need a mobile website, mobile app, or both. In most cases, the mobile web is the most preferred tool for researching purchases from a mobile device. People usually use the mobile web to search for things such as the location of a store, compare prices, and look for promotions and discounts.
If you decide to make your website mobile-friendly, there are a number of factors you must consider. Mobile is entirely different from your standard web page, so it’s important to make sure it’s designed for your audience. Take into consideration the types of devices your audience uses, their operating system, and the features on their device. Keeping these factors in mind will help you create a mobile website that’s truly customized for your mobile web visitors.