ImageWorks Creative Blog

Mobile Web Design For The Mobile Business

Posted by Jess February 17, 2015
Designing a website for mobile devices

A guest post by Ivan Serrano.


Did you know the average smartphone user spends nearly three hours on their mobile device each day?

With nearly five billion mobile subscriptions in the world, mobile design has changed the way people communicate with each other and interact with businesses. Whether it’s checking email from a smartphone or making a purchase from a tablet, mobile devices have taken over simple tasks.

What does this mobile revolution mean for business owners? Well, it’s time to make sure your business is adapting to these mobile trends. According to the infographic below, four out of five smartphone users use their device to help with shopping. If your business hasn’t created a way to connect with customers through their mobile device, it’s time to develop a strategy now.

There are a number of ways you can turn your company into a mobile business. First, you must figure out whether you need a mobile website, mobile app, or both. In most cases, the mobile web is the most preferred tool for researching purchases from a mobile device. People usually use the mobile web to search for things such as the location of a store, compare prices, and look for promotions and discounts.

If you decide to make your website mobile-friendly, there are a number of factors you must consider. Mobile is entirely different from your standard web page, so it’s important to make sure it’s designed for your audience. Take into consideration the types of devices your audience uses, their operating system, and the features on their device. Keeping these factors in mind will help you create a mobile website that’s truly customized for your mobile web visitors.

Mobile design is changing the way businesses market their brands online and interact with customers. To learn more about the power of mobile design and how it can improve your business, check out the following infographic:

The importance of mobile website design. What to do and why to do it.

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"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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