We’ve talked before about how important it is for companies to keep their marketing materials fresh. When it comes to websites, one might undergo a continuous evolution to keep up with trends and new technology in web design. But even something as simple as a company logo needs to vary it up from time to time.
Taking our own advice and following in the footsteps of landmark brands like Pepsi, Nike, Walmart, and Apple, ImageWorks recently developed a new logo of our own.
Adopting a new logo can be a tricky process. After all, you’ve worked hard to build up your brand’s reputation, and customers have come to associate your old logo with the brand they know and trust. It’s important not to let those branding efforts go to waste when launching a new look.
When we started working on our new logo, we were careful to follow the same best practices we use for any logo redesign. Most importantly, we made sure that our newest evolution would appear unique without departing too far from our previous look. Our designers retained similar colors and shapes while still allowing the logo to take on a more modern look and feel. We’re confident that our old customers will recognize the ImageWorks brand while the updated logo will help to draw in new clients seeking a cutting-edge web design and marketing firm.
Be honest. What do you think of our new look? Would you like to see what we can do to redesign your company’s logo? Send us a note today and we’ll start brainstorming right away!