Selling to the Federal Government Doesn’t Require Social Media … Or Does It?
Contently recently published a breathtaking look at how government agencies are successfully using social media (specifically Instagram) to rally support and entertain citizens and tourists alike. Take a look and you’ll be rewarded with a pic of adorable baby owls, among other beauties.
Even the much-loathed TSA has made in-roads toward winning people’s hearts and minds by using popular social platforms to share photos of unusual baggage finds (like a stowaway Chihuahua) and useful travel tips.
Living and working in the D.C. area, we’ve done work for dozens of federal contractors over the years. They’ve often resisted our suggestion to “get social” (the way they used to resist modernizing their websites). However, it’s important to note that as agencies shift toward social platforms, contractors must do the same.
Meet your customers where they are. That’s an important tenant of marketing for retailers, but it’s just as important for federal contractors.
While Instagram may not be the perfect platform for your company (or maybe it is – we can help you figure that out), being active on LinkedIn, Facebook, and Twitter is important whether your work is photo-worthy or not.
We’ve talked before about how you can’t count on the GSA to win contracts these days. You need to win over Google, too, and you need to win over the real people behind the federal agencies with whom you want to work. Social media is an excellent way to do that.
Whether you want to build a following among government agency employees or you want to make sure that when they look you up they find engaging content around the web, you need to set aside the time and money to make your social profiles shine.
We can help. Tell us about your firm and we’ll get social with you!