SEO has come a long way since the birth of the world wide web. Frequent search engine updates to enhance the user experience by providing more relevant and feature rich results have kept brands, blogs, and all sorts of businesses on their toes to keep up with constant advancement changes published by mega search engine providers such as Google.
Long gone are the days where an accidental spelling errors on your website headers could propel you to the top of the search result pages where thousands of users who made the same spelling mistake in their search query would click through to your website. Every notable growth hack has been put out by the world’s top Search Engine Brainiacs/Developers enriching the user experience and forcing companies to spend more on paid advertising on Google and other search engines to increase their reach.
In this Article from SEObook.com, the author, Aaron Wall, who has been featured in the New York Times business bestseller “Mastering the World of Marketing” with Imageworks Creative CEO & Founder Scott Margenau, goes into great depth to try and explain to us how far SEO has come from the “Easy Days” and how businesses and brands should go about managing and updating their search engine strategy standards to keep pace with Google and its competitors. Read the full article to see the timeline of changes and how you can adapt to today’s SEO standards.