Social media is a great way for businesses to engage with customers and potential customers, but a social faux pas can destroy your reputation and alienate the people you most want to reach.
Of course it’s important to avoid glaring insensitivity and ignorance when you post to Facebook, Twitter, Google+, or LinkedIn (something the companies in this link failed to do). Stay out of trouble by researching trending hashtags, and consider how glib posts might be perceived during times of crisis. When in doubt, take your fingers off the keyboard and step away from your social networks.
Daily and weekly posting, however, requires a more nuanced approach to be successful. Engage your followers by using the best practices set forth in the infographic below, or check out our social updating plans.
We’ll work with you to develop a social media strategy that even Emily Post would approve!