For the past several years, our firm has had a tendency to discard Twitter advertising in favor of other social media marketing plans. Facebook was the leader for consumer goods, whereas LinkedIn had great options for Business-to-Business (B2B) sales. However, recent changes to the Twitter advertising platform have caused us to take another look at what the social networking giant can do for clients of all types.
Now that targeting options have been vastly improved, advertisers can refine their ads so that they appear to a highly select audience. For niche clients like ours, we love the option to target ads based on keyword searches and interests.
Among advertising options, promoted tweets are our favorite right now! A sponsored tweet shows up alongside natural results when your potential customers perform a search on Twitter, so you can reach your target audience in a simple, unobtrusive way.
As with other social media advertising options, you can choose your daily budget and pay only when users interact with your tweets.
Learn more about Twitter ads from this comprehensive SocialMediaExaminer post. Then contact our social media experts to start advertising your business on Twitter today!