Is Twitter Right for Your Business?
You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?
Well, as always, that depends. There are a lot of things you should consider before diving in, and we mean it when we say every business is different. But we made this post to help you find out if Twitter is right for you.
In general, you should branch out to Twitter if you can answer “Yes” to two or more of these questions.
Are you customer-service oriented? (Do you receive a lot of customer service requests?)
If you find yourself answering a lot of questions about your product or service daily, Twitter is a great platform for that. Many people go to Twitter with their questions and complaints, and you can answer them on a public stage. It’s an easy platform for people to contact you through, and it’s more informal. If you do it right, answering questions on Twitter can bring you business as you help your customers.
Are you a B2C (a Business to Consumer organization)?
If your business delivers straight to the consumer, Twitter was created for you! Twitter removes communication barriers so you can talk to your customers in a fast, direct, and informal way. You can answer questions, promote special offers, and see what people are saying about your business. If your business is B2B (Business to Business), that doesn’t mean you have to discount Twitter entirely, but it is less common for B2Bs to market on Twitter.
Are you marketing to the under 30 crowd?
According to a 2018 study on Statista, 40% of people under 30 have a Twitter account. If your business largely caters to this age group and you don’t have Twitter…Well, what are you doing? Make an account now!
If your target audience is older than 30, you still have an audience on Twitter! 27% of 30-49 year olds have an account, and 19% of 50-64 year olds have an account (Statista).
Want to keep an eye on what people say about your business and competitors?
You can easily search hashtags and local tweets to see what people are saying about your business and your competitors. This is great for both local businesses and big companies with branches all over the world.