Using LinkedIn 2013 to Promote B2B Sales

Posted by ImageWorks Creative Team January 11, 2013

While Facebook and Pinterest ads may be the hottest ways to promote consumer or retail businesses online, LinkedIn is the place to be for business-to-business (B2B) companies (and it can still be an excellent resource for consumer-based product and service companies as well)! With its professional reputation and the exciting changes that have been made to enhance the service for the new year, you can't go wrong.

With LinkedIn company pages, you can now:

Include an eye-catching custom image to represent your business.
Post and feature status updates to engage your followers.
Easily target those updates to specific groups or individuals.
Conveniently list products and services so prospective clients know what you have to offer.
Showcase customer recommendations and reviews.
Analyze data about page visitors so that you can target your messaging to have the largest impact.

Boasting more than 175 million members - 7.9 million being business decision-makers - your company can't afford not to put its best face forward on LinkedIn. The new and improved free profiles allow businesses to list the products and services they provide while also featuring updates, news, and other messages that will engage their followers and fans. By setting yourself up with custom graphics and a professionally designed profile, you're giving today's decision-makers the information they need to do business with your company.

Using LinkedIn Groups to Target your Niche

In addition to a well-maintained, free profile, businesses can also take advantage of a multitude of other services offered by LinkedIn. Groups, for instance, allow businesses to connect with their employees, followers, and prospects using a discussion format that promotes conversation and keeps visitors coming back for more. When conducted properly, your LinkedIn group can be a vehicle that drives sales and customer satisfaction.

Groups can be used to:

Give employees a forum for trading thoughts and ideas.
Reach clients and others with useful information about your products and services.
Engage and inform readers – impress them with your knowledge and secure your place as an expert in your field!

LinkedIn New Advertising Programs

In order to broaden the scope of your marketing campaign beyond existing industry contacts, B2B companies can also use LinkedIn ads to connect with potential clients. These pay-per-click ads are designed to accommodate a variety of budgets while placing your site right in front of the business leaders who need to see it. A professionally managed LinkedIn advertising campaign can boost sales and drive the right traffic to your site, increasing conversions and maximizing your earning potential.

Getting Started

With our help, your company will have a polished presence on the premier social networking site for business leaders. LinkedIn is a can't-miss opportunity for B2B sales professionals, and if you aren't listed, you are being left out.

You can read about our LinkedIn and other online advertising programs here

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