ImageWorks Creative Blog

What colors work best on your website? Which ones will increase the chance of conversions?

Posted by Jess October 2, 2014
Web site colors that convert!

When it comes to choosing colors for your website, there's no one-size-fits-all formula for success. However, tossing up a site that matches your CEO's favorite colors is probably not the best option. A lot of time has gone in to studying color theory, and we've learned that numerous factors can dramatically impact the number of conversions you get (and conversions = cash).

A good graphic designer, educated in color theory, knows how the use of color can attract - or deter - your audience. They know how certain colors make people feel, and more importantly, they know how to implement the right colors in the right places to get the results you need. Whether you're just starting to build your brand or you're redesigning an existing site to make it better than ever, you need a good designer on your team!

Read more about the research on how to color your way to conversions here, or contact us to discuss the best approach for your brand!  

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