When it Comes to Design... Clarity is King

Posted by ImageWorks Creative Team September 20, 2012

"Simplify, Simplify, Simplify." - Henry David Thoreau

Clients often come to us with complex wants--fancy graphics, shadows, bevels, 3D, etc.--but there is a problem. It's like wearing bell bottom jeans; it simply isn't in style, and certainly doesn't build brand equity. Companies like Nike, Apple, AT&T, and USA Today are all making strides toward a simple, clean, and highly visible brand image. We agree. Here is the rebranding by USA Today. We love it! Let us know your thoughts.

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