Is Your Website Mobile-Friendly? Why It Matters To Business & Today's Mom

Posted by ImageWorks Creative Team May 05, 2016

Moms make the world go around- they rule the household, work full-time jobs and keep the family together all while checking out the latest news and trends on their mobile devices. Being superwoman ain’t easy, so why make her suffer with a website that isn’t mobile-friendly? Today’s mom has strong mobile tendencies and a commitment to social media with no sign of slowing down, so her opinion matters.

If today’s mom doesn’t love your mobile website, it’s time for a re-do.

Remember when we mentioned in our past blog post that customers expect businesses to have social media pages that are mobile-friendly and easily discoverable on search engines? Imagine your mom being one of those customers (yes, she might be the most scrutinizing customer you’ve ever had but stick with us on this one)- a staggering 94% of Moms own a smartphone and access the internet from any location that has WiFi capability, according to Edison Research. The internet is essential for multi-tasking moms, so long gone are the days when mom would overlook using her smartphone or tablet for her technology needs. According to Google, internet searches on mobile devices overtook desktop computers in 2015. 

Mobile use on the internet is here to stay and we’re pretty sure that your mom agrees.  

Would she view your website as mobile-friendly and optimized to fit her busy life? Having a mobile-friendly website is no longer an optional addition to your marketing practices, it’s a requirement. To do a quick mobile-friendly check of your company site, try browsing it on a smartphone. Your site should be legible, easy to scroll top to bottom with a concise, simplified menu. If not, then your website isn’t looking too great on the mobile front. Google offers a more in-depth Mobile Friendly Test that displays mobile site errors that can effect viewers and shows you how Google views your site.  This viewpoint is a crucial indicator of performance in mobile searches performed on Google. Most importantly, if your website is not mobile-friendly, Google lowers mobile search rankings.

To keep current with trends (and keep reaching today's busy moms), you need a mobile-friendly version of your website that looks as great on a smartphone as it does on a desktop computer. Instead of designing multiple versions of the same website, we recommend using responsive web design. That way, your site will customize itself to fit a variety of screens and sizes. ImageWorks has helped many of our customers make the switch to responsive design to keep up with today's mobile requirements.

Consult our web design experts to schedule a free UX review of your site. We'll make sure you're optimized to appeal to every mom in the market!

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