At ImageWorks, every month is Small Business Month. Helping small businesses grow bigger is our favorite job! Since May is National Small Business Month, we’ve put together a list of tips to help you improve each aspect of your company.
1. Improve Your Website.
The best way to improve your website is to have a fresh set of eyes review it to see what it’s doing right – and what it’s doing wrong. We’re currently offering free User Experience (UX) reviews, so we can take a look at your website and make recommendations that will improve its functionality. Some areas that we often highlight are the navigation, menu options, speed, call-to-action areas, contact forms, and storytelling. Even small changes can have a big impact on the way visitors engage with your website.
2. Improve Your Brand.
Brands must continually grow and evolve in order to retain clients and attract new customers. Refreshing your old logo with a modern design, updating the business cards you present to your prospects, adding elements to your tradeshow booth, and adding videos or infographics to your arsenal are great ways to show people that your company is prepared to meet modern business challenges. Big companies do these things all the time, and when it comes to branding, small businesses need to think big!
3. Improve Your Marketing.
Many small businesses find it easy to let their marketing efforts slide either because marketing is expensive or because they’re relying on employees who have other jobs and responsibilities to handle marketing “in their spare time.” Marketing shouldn’t be an afterthought! For less than the cost of a full-time employee, you can work with a team like the one we have here at ImageWorks to ensure that your marketing gets done – and done right! We can help you maximize your budget and attract new customers through email marketing, SEO, targeted online advertisements, and traditional methods like direct mail and print.
4. Improve Your Engagement.
It’s 2016, and all companies are at least a little aware of how big Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social platforms have become. Unfortunately, social media is another area in which many small businesses fall short. If your company is dropping the ball when it comes to popular social platforms, you’re missing out on a huge opportunity for engagement and growth. Having a Facebook page isn’t enough; posting to it, responding to comments and questions, and really putting it to use is an important way to make your business accessible to customers in a format they prefer.
We can’t run your business for you, but we can help get you on the right track with marketing, branding, and web design. Contact us to see why ImageWorks works for small businesses!