Homepage Video Gone Wrong - Why Your Customers Aren't Clicking

Posted by ImageWorks Creative Team October 06, 2014

When was the last time you watched a video that popped up on the homepage of a site you were visiting? If you're like most web-savvy consumers, you probably can't remember. We've come to think of homepage video as long, boring, and repetitive. When time is in short supply, we want to find the information we came for and move on.

Product and educational videos are still powerful selling tools, but when it comes to your homepage, you would do better to invest in some creative parallax designs and animations. Those are modern, trendy, and compelling for users who have short attention spans and long to-do lists.

If you still want to include a video on your homepage (we do!) take several steps out of the box and offer up something unique. Don't repeat information users have already read on your site, and keep it short and sweet. Let your visitors know that you value their time, and you might just have a winner!

Our experts are the pros when it comes to great video and alternative web animations. Chat with us today to see how we can spruce up your site!

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