Interactive

Amidst a flurry of social media hubbub and venture capitalist pontificating, the term Web3 leaped into the vernacular in late 2021. Yet, in December, Elon Musk tweeted that the web's emerging new iteration "seems more a marketing buzzword than reality right now."  This article will briefly explain what Web3 is, its potential benefits, and what the Tesla CEO meant. Did he have a point, or was it a case of Elon being Elon?

One of the amazing tools Imageworks offers our clients is our online portal and marketing platform: Imageworks Insights. We are always working to make Insights the greatest tool in our clients' arsenal, and we detail our latest feature in this week's blog post.

The home page. It's the mother of all web pages. The grand entrance to one of the most important marketing assets you own: your website.

There is no disputing the important role that a website can play when it comes to generating leads and sales for most organizations. In fact, a 2010 Pew Intern and American Life study found that some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services, before buying.

That said, your website had better be killer. When it comes to designing your website, the home page is the place where first impressions are made. Effective home page design can mean the difference between a visitor who delves deep into your website and one who hits the back button upon arrival.