Internet Marketing

Clown

CAUTION! Don’t fall for those SEO solicitations in your inbox!

Posted by ImageWorks Creative Team March 18, 2013

 

SEO Spammers vs The “White Hat” Brigade

You know that your business depends on its website to connect with customers and create sales opportunities so it may get your attention when you see an unsolicited email making such claims as:

“We've noticed that your site isn't ranking as well as it could in major search engines, but we can get you first page rankings….”

It might surprise you to learn that even Google receives these emails!  They say: 

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What Does Apple's New iPhone Teach Us About Small Business Marketing?

Posted by ImageWorks Creative Team February 07, 2013

One word. Evolve.

I had just opened my new iPhone 5 case to discover an entirely new charge adapter. I was not happy about this at all. I was already heavily invested in the old adapter “accessories” like chargers, clock alarms, games, Bose Audio devices, etc. Why the change?

Because it’s better.

Just like button flies are superior to traditional zippers. (Don’t get me started!)  See Seth Godin’s take here.

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Google News for Government Contractors

Posted by ImageWorks Creative Team December 27, 2012

Google recently retired UncleSam and other vertical specialty search engines that were popular among government contractors, but that doesn’t mean vendors should take it easy when it comes to search marketing.  While GSA schedules, preferred contractors, and other forms of inside networking may have been the key to making connections in the past, Google is now a likely resource for federal, state, and local government agencies to leverage when they need to contract with a vendor for services and support.  

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Report: 80% of Mobile Video Views Happen on Apple Devices

Posted by ImageWorks Creative Team May 24, 2011

UPDATED Mobile video is still a small part of overall online viewing, but it’s a part that Apple dominates, according to a new report by video monetization startup FreeWheel. In its Q1 2011 Video Monetization Report, FreeWheel said the vast majority of video views that occur on mobile devices happen on Apple’s iPhone, iPad and iPod Touch.

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Business 2 Business Email

7 “Must-Have” Rules for Successful Email Marketing

Posted by ImageWorks Creative Team May 19, 2011

Rules: don’t run with scissors; don’t play ball in the house; don’t smack your brother… we all have them. We urge you follow these rules prior to sending out your first email marketing campaign. Although, if you choose not to, we won’t tattle, but your analytics will.

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Top 10 Mistakes in Web Design

Posted by ImageWorks Creative Team May 19, 2011

Summary:

The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Since my first attempt in 1996, I have compiled many top-10 lists of the biggest mistakes in Web design. See links to all these lists at the bottom of this article. This article presents the highlights: the very worst mistakes of Web design. (Updated 2011.)

 

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What do our PROSPECTS say about our own lead nurturing system?

Posted by ImageWorks Creative Team April 18, 2011

"I've been getting emails from your company on a regular basis. I have to say… it's the type of content I want to read. It certainly is compelling and drives a user to want to do business with you. So I’m interested in seeing what you can do for us…"

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What Can Business Owners and Marketers Learn from Beer Pong?

Posted by ImageWorks Creative Team March 01, 2011

Well, a few creative examples come to mind:

  • Determine next year’s marketing budget based on the simple formula of 2% gross sales x the number of ping pong balls you successfully land in half-filled cups of a tasty medium-bodied beer, or
  • hold a “Beer Pong Shootout” to determine which employee deserves a promotion.

While both ideas would make for a fun office party, that’s not exactly what we have in mind.

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