Yelp ruling on local search sites and customer reviews.

What You Need to Know About the Recent Yelp Review Ruling

Posted by ImageWorks Creative Team September 18, 2014

This week, a California court ruled that popular review giant Yelp has the legal right to manipulate the business ratings and reviews that appear on its site. The lawsuit was prompted by allegations that Yelp had begun altering content to promote its paid advertising program.

We know that many of our clients count on Yelp to send them new business. You're working hard to provide excellent customer service, and as a result, you've generated a lot of positive reviews and high ratings on the local search site. So what does this ruling mean for your company?

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The Top 5 Reasons to Maintain Your Local Directory Listings

Posted by ImageWorks Creative Team February 28, 2013

With so many local directories competing with one another, the task of signing up for and maintaining business profiles on each one could easily become a full-time job.  It’s tempting to slack off and allow the listings to manage themselves.

Don’t do it!  Instead, check out the following five reasons why local directory (aka citation) sites are so important, and find the motivation to get your listings in order!

#5 – Local Search is Hot!

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Understanding Local Search Results…Well, Kinda, Sorta

Posted by ImageWorks Creative Team September 28, 2011

You know, it’s just plain confusing. …Let’s be real. I mean first we have the new insta search, then PPC (pay-per-click) ads for the first three spots…then more ads on the right side…then the organic listings of the term you were TRYING to search for…but WAIT>>>> what about the new Maps listings?

(Thank you, Google, for moving the Maps icon to the right and not pushing my results even FARTHER down the page!)

Raise your hand if any of that rant made sense!

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