Did you know research shows a company’s marketing budget can be directly tied to their gross revenue? While marketing budgets are often the first slice of the pie to be slimmed down, it's really not in your business’s self interest. If the aim of budget cuts is to increase your profit margin, then cutting the marketing budget won’t accomplish the goal.
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Why Direct Marketing Is More Effective Than Ever for Business Growth
Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience.
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How to Get the Best ROI for Your Marketing Strategies
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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5 Helpful Tips to Prepare Your Business for Digital Transition & Positioning During Stay At Home
So many companies and strategists are telling everyone that digital marketing is more important now than ever. Okay, but how many are telling you how to properly take advantage of the landscape? Our guess is there isn't many, so we compiled a quick list of what you need in your digital strategy.
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Remarketing: Why It’s a “Must-Do” Marketing Tactic
It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?