advertising

Layout of several web pages with possible ad placement areas highlighted in Blueprints
Layout of several web pages with possible ad placement areas highlighted in Blueprints

Exciting News! Gain New Customers Through Google (New!) Ads Campaigns!

Posted by ImageWorks Creative Team May 06, 2022

Google has launched four fantastic new campaign platforms with expanded capabilities!

Diverse group of people engage with each other and their mobile phones

Don’t Advertise on Social Media Without Doing This First

Posted by ImageWorks Creative Team February 23, 2022

To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors.

Apple Mac laptop sits open to google on a kitchen table

SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

Man wearing a beanie create flow chart on white board

How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
Bird-eye view of desk with plant, coffee, pair of glasses, and phone displaying graphic for Online Marketing

5 Helpful Tips to Prepare Your Business for Digital Transition & Positioning During Stay At Home

Posted by ImageWorks Creative Team April 28, 2020
So many companies and strategists are telling everyone that digital marketing is more important now than ever. Okay, but how many are telling you how to properly take advantage of the landscape? Our guess is there isn't many, so we compiled a quick list of what you need in your digital strategy.
3x3 grid of illustrated youtube videos, different avatars are doing different things from gaming to cooking and the middle video is YouTube's play logo

A Look Back on 15 Years of YouTube

Posted by ImageWorks Creative Team February 14, 2020
YouTube began with an idea between three coworkers at a dinner party. 15 years later, it is one of the most visited websites and a powerhouse of content. In this blog post, Imageworks Creative celebrates its anniversary and examines what we've learned about online video since YouTube's inception.
How Facebook advertising solves an age-old marketing dilemma

How Facebook advertising solves an age-old marketing dilemma

Posted by ImageWorks Creative Team July 09, 2019

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Remarketing: The Must-Do Marketing Tacic

Remarketing: Why It’s a “Must-Do” Marketing Tactic

Posted by ImageWorks Creative Team January 24, 2017

 

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?