advertising

SEM or PPC: What’s the Difference & Which One Do I Need?

Posted by ImageWorks Creative Team January 26, 2022

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

Read More

How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
Read More

A Look Back on 15 Years of YouTube

Posted by ImageWorks Creative Team February 14, 2020
YouTube began with an idea between three coworkers at a dinner party. 15 years later, it is one of the most visited websites and a powerhouse of content. In this blog post, Imageworks Creative celebrates its anniversary and examines what we've learned about online video since YouTube's inception.
Read More