How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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A Look Back on 15 Years of YouTube

Posted by ImageWorks Creative Team February 14, 2020
YouTube began with an idea between three coworkers at a dinner party. 15 years later, it is one of the most visited websites and a powerhouse of content. In this blog post, Imageworks Creative celebrates its anniversary and examines what we've learned about online video since YouTube's inception.
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How Facebook advertising solves an age-old marketing dilemma

How Facebook advertising solves an age-old marketing dilemma

Posted by ImageWorks Creative Team July 09, 2019

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Honestly, even a well-meaning businessperson could be using modern advertising platforms and still be making this mistake.

What constitutes “the wrong time”? Well, you can base that on where a customer is in their customer lifecycle. If you know what this is, you can go ahead and skip this next section.

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Remarketing: The Must-Do Marketing Tacic

Remarketing: Why It’s a “Must-Do” Marketing Tactic

Posted by ImageWorks Creative Team January 24, 2017

 

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?

Most web users will go to a website, and leave. 93% actually. 7to 10% may interact, as those are the “buy now” users whom we all love so much! Still, 93% are still waiting to be educated, impressed and encouraged to act.

Enter Remarketing.

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