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Exciting News! Gain New Customers Through Google (New!) Ads Campaigns!

Google has launched four fantastic new campaign platforms with expanded capabilities!

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Don’t Advertise on Social Media Without Doing This First

To let you in on a little behind the scenes info, one question that comes up a lot with our clients is: should we advertise on social media? Now, we help a lot of B2B and government contractors.

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SEM or PPC: What’s the Difference & Which One Do I Need?

Marketing, like most industries, has a lot of jargon. For a bunch of storytellers, we also love an abbreviation. They are effective for condensing your message. Until they aren’t. One set you might find used interchangeably is SEM and PPC.

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How to Get the Best ROI for Your Marketing Strategies

There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.

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5 Helpful Tips to Prepare Your Business for Digital Transition & Positioning During Stay At Home

So many companies and strategists are telling everyone that digital marketing is more important now than ever. Okay, but how many are telling you how to properly take advantage of the landscape? Our guess is there isn't many, so we compiled a quick list of what you need in your digital strategy.

A Look Back on 15 Years of YouTube

YouTube began with an idea between three coworkers at a dinner party. 15 years later, it is one of the most visited websites and a powerhouse of content. In this blog post, Imageworks Creative celebrates its anniversary and examines what we've learned about online video since YouTube's inception.

How Facebook advertising solves an age-old marketing dilemma

The very big advertising problem

A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the audience at the wrong time.

Remarketing: The Must-Do Marketing Tacic

Remarketing: Why It’s a “Must-Do” Marketing Tactic

It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?

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