Is Traditional Print Marketing Dead?

Most businesses have fully embraced online marketing in the digital age.  Shouldn't you follow them to where the action is?  Not so fast.  Traditional print marketing is not dead; it's evolving.  It outperforms most digital marketing in many ways, leaving a lasting, personalized impression.

Customer reviews hold a bounty of information for business owners, small and large.  A solid review marketing plan will leverage the power of happy customers into new clients.  Unfortunately, many business owners are unaware of basic review marketing concepts.  This article will show you how to start to use reviews in marketing to keep you from missing out on a powerful marketing tool.

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored? Like many of this year’s issues, the browsing habits of 2020 aren't a new phenomenon, but rather a trend that’s been building for years. The trend in question: businesses that optimize for local search traffic.

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough! See, Google places a LOT of emphasis on your location and on numerous other factors, such as the number of citations and referrals to your site that match local indicators.