Local Search Marketing

Our 2021 Web UX & Marketing Predictions

Posted by ImageWorks Creative Team December 02, 2020
As unpredictable as 2020 has been, we thought we might try and make some predictions for 2021, except only in our area of expertise: Web/UX design and marketing.
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Why Direct Marketing Is More Effective Than Ever for Business Growth

Posted by ImageWorks Creative Team November 18, 2020

Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

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What Affects Your Search Rank in 2020?

Posted by ImageWorks Creative Team November 04, 2020

In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored? Like many of this year’s issues, the browsing habits of 2020 aren't a new phenomenon, but rather a trend that’s been building for years. The trend in question: businesses that optimize for local search traffic.

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How to Get the Best ROI for Your Marketing Strategies

Posted by ImageWorks Creative Team June 17, 2020
There are a variety of different marketing strategies out there to help you reach your business goals and reach an audience - how do you know which are best for your business? In this post, we’ll break down the best marketing strategies and what you get out of them.
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Local Search Marketing Plans DC & VA Online Marketing

The Problem with Local Search Marketing

Posted by ImageWorks Creative Team September 29, 2014

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough! See, Google places a LOT of emphasis on your location and on numerous other factors, such as the number of citations and referrals to your site that match local indicators.

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