Business growth is important for both small and large organizations, and growth only happens when a company puts its brand in front of the right audience. That is why businesses invest heavily in marketing strategies that speak the language of the target customer; that appeal to the beliefs and interests of the ideal client. These days, marketers are going a step further to include direct marketing campaigns to their marketing strategies.

In the flood of extra Internet traffic that occurred this year, how many businesses became pushed out and ignored? Like many of this year’s issues, the browsing habits of 2020 aren't a new phenomenon, but rather a trend that’s been building for years. The trend in question: businesses that optimize for local search traffic.

In many local areas, especially in the Northern Virginia / DC Metro area, your business will need to reach a large service area, including many cities, towns, neighborhoods, counties etc. Yet your physical location may only be in one of these areas, or perhaps in just a few. How can you rank in areas where you don’t have an office? It’s tough! See, Google places a LOT of emphasis on your location and on numerous other factors, such as the number of citations and referrals to your site that match local indicators.