ImageWorks Creative Blog

Celebrate National Small Business Month with These 4 Tips to Improve Each Aspect of Your Business

Posted by Jess May 19, 2016
Grow Your Small Business with Marketing & Web Design Services from ImageWorks Creative

At ImageWorks, every month is Small Business Month. Helping small businesses grow bigger is our favorite job! Since May is National Small Business Month, we’ve put together a list of tips to help you improve each aspect of your company.

1. Improve Your Website.

The best way to improve your website is to have a fresh set of eyes review it to see what it’s doing right – and what it’s doing wrong. We’re currently offering free User Experience (UX) reviews, so we can take a look at your website and make recommendations that will improve its functionality. Some areas that we often highlight are the navigation, menu options, speed, call-to-action areas, contact forms, and storytelling. Even small changes can have a big impact on the way visitors engage with your website.

2. Improve Your Brand.

Brands must continually grow and evolve in order to retain clients and attract new customers. Refreshing your old logo with a modern design, updating the business cards you present to your prospects, adding elements to your tradeshow booth, and adding videos or infographics to your arsenal are great ways to show people that your company is prepared to meet modern business challenges. Big companies do these things all the time, and when it comes to branding, small businesses need to think big!

3. Improve Your Marketing.

Many small businesses find it easy to let their marketing efforts slide either because marketing is expensive or because they’re relying on employees who have other jobs and responsibilities to handle marketing “in their spare time.” Marketing shouldn’t be an afterthought! For less than the cost of a full-time employee, you can work with a team like the one we have here at ImageWorks to ensure that your marketing gets done – and done right! We can help you maximize your budget and attract new customers through email marketing, SEO, targeted online advertisements, and traditional methods like direct mail and print.

4. Improve Your Engagement.

It’s 2016, and all companies are at least a little aware of how big Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other social platforms have become. Unfortunately, social media is another area in which many small businesses fall short. If your company is dropping the ball when it comes to popular social platforms, you’re missing out on a huge opportunity for engagement and growth. Having a Facebook page isn’t enough; posting to it, responding to comments and questions, and really putting it to use is an important way to make your business accessible to customers in a format they prefer.

 

We can’t run your business for you, but we can help get you on the right track with marketing, branding, and web design. Contact us to see why ImageWorks works for small businesses!

"With their copywriting capabilities, SEO expertise, and an eye for design, this firm has it all!"

"ImageWorks’ branding and marketing strategies have led to a tenfold increase in our organic website traffic."

"We have already seen a lot more user engagement than we ever have had in the past. Scott never said no. As a result, I am a hero at work for creating this great new site."

"Scott is the only person I've talked to who really took the time to understand my marketing needs and helped me make the changes to my website and marketing plan."

"Pssst! Did you know ImageWorks has won over 20 national and international awards for design and marketing from the best names in the industry? Imagine that talent working for your business! "

"ImageWorks knew exactly what I needed and provided it quickly and economically."

"Thanks to the IWC team for creating a brand for us which consistently receives rave reviews!"

"Thanks to you and the ImageWorks team for a successful launch yesterday. Everything turned out great and I really appreciate the effort everyone put in to meet the launch date. I am looking forward to continuing working with you. Best of all, in less than 12 hours of having our new site up, we generated our first lead for a trial."

"We have been extremely happy with their creativeness and are very proud of what they have done for us on our web presence."

"This [design] is phenomenal! Your team has blown me and my expectations away at every phase! I can hardly wait to start marketing."

"A big thank you for an amazing website! I absolutely love it! You and your team did a great job! Fabulous work ... I have been bragging about it to everyone!"

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Chantilly, Virginia 20151

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